customer focus and professionalism

Our mission is simple: to be the UK’s most customer-focused managed IT support company for small and medium-sized businesses.

We want our customers to leverage our passion for technology to power their business’s IT.

All our professionals at Missing Link operate under a strict code of ethics. We don’t believe in influencing our clients to invest in any technology that won’t truly benefit their businesses.

So there’s no pushy sales or up-selling, only honest advice.

When you work with us, you can rest assured that we will only recommend and implement best of breed technologies that meet your business needs.

We always aim to future proof this advice with consideration of the perpetual advancements within technology. We recognise that this is never ending and it’s hard to predict the future, but by investing our time into monitoring the market we believe we can offer best advice.

We strongly believe in working with companies to meet their budgets – we hate hidden fees and unexpected charges just as much as you do. All our pricing and service options are 100% upfront and transparent.

case study




Fitness First was one of the founders of the gym industry in the UK in the 1990s becoming a market leading brand. Fitness First now has 42 clubs across the country and a turnover in excess of £50M.

The challenge

Missing Link has a long track record in providing a fully managed service across all aspects of the IT requirements for all the clubs and for head office. Our services include delivery of all the technologies needed for their centralised membership system which allows any member to visit any nationwide site and have the same user experience. Our solutions have also included wide area connectivity, enterprise grade WiFi and telephony all in many sub-terrain sites in and around London.

The solution

The solution provided by Missing Link includes Enterprise level next generation Firewalls, high speed inter-site connectivity utilising SDWAN and VPN topology, high speed public WiFi, hosted VMware, a Microsoft 365 stack including SQL server and telephony along with many other integrations and services.

The results

The end-to-end and fully comprehensive support services provided by Missing Link enable a high level of integration across all Fitness First sites. The company benefits from a single service provider for all their IT which, combined with our extensive experience of the business and in depth knowledge of the sector, delivers unrivalled levels of support.

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area of interest